Why more Nigerians are turning to Golden Terra Oil

The average Nigerian market is a theatre of colours, scents, and voices. From the lively banter of traders to the glittering rows of bottles and sachets jostling for attention, every corner promises something new. In this daily spectacle of choice, cooking oil remains one of the most contested categories. Shoppers, armed with shopping lists and personal preferences, pause before aisles filled with promises of purity, affordability, and health. Still, among all the noise and choices, one brand has steadily become a trusted fixture in Nigerian homes: Golden Terra Oil.

Made from 100% Pure Soya Oil, Golden Terra Oil is steadily winning hearts not by shouting the loudest, but by delivering on what matters most to Nigerian families: health, taste, and trust. In a time where rising health concerns like hypertension and high cholesterol are reshaping conversations about what we eat, more Nigerians are making the conscious shift towards oils with proven nutritional benefits.

Rich in Polyunsaturated Fatty Acids (PUFA) known for lowering bad cholesterol and supporting heart health, Golden Terra Oil is one of the few everyday cooking staples backed by nutritional science and loved for preserving the original flavours of Nigerian dishes. Alongside PUFA, it boasts essential nutrients like MUFA and Vitamin E, ensuring that health-conscious eating never has to come at the cost of culinary tradition.

But perhaps what sets Golden Terra Oil apart is its approach beyond the shelf. It’s not just a brand selling oil but feeding knowledge. Through ongoing consumer education campaigns from nutrition facts across media platforms to heart-health conversations, the brand consistently provides consumers with relevant information to make smarter, informed choices about their meals and wellbeing.

This philosophy was beautifully captured in its widely celebrated “Pour Pure Love” campaign, a storytelling-driven initiative that highlighted how food, in Nigerian culture, is one of the simplest, purest expressions of love. The campaign, which resonated deeply both online and offline, reminded Nigerians that every pour into a sizzling pan carries with it the warmth of home, health, and care.

According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, “It’s been incredibly rewarding to see how Nigerians have connected with not just our products, but the values behind them. The positive feedback from rising sales to the heartfelt response to our campaigns reminds us why we do what we do. More than ever, people are making informed, health-driven choices, and we’re proud to be part of that journey. At TGI Group, we’ll keep raising the bar, delivering quality, and educating our consumers because they deserve nothing less.”

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 3L, 5L, and 25L kegs.